# Vendor guides for affiliate network sellers · Vendor Runbook

> Source: https://vendorrunbook.com/guides

## Vendor guides: launch and run your offer

How the work of selling through a network gets done, step by step: approval, the JV page, affiliates, refunds and who legally makes the sale.

9 guides

* [Who handles the dispute](/guides/merchant-of-record-vs-payment-processor)
* [What they review](/guides/affiliate-network-product-approval)
* [Approval checklist](/guides/affiliate-network-approval-checklist-is-your-offer-ready-to-submit)
* [Chargeback rate](/guides/affiliate-network-chargeback-rate)
* [JV page](/guides/jv-page)
* [Commission rate](/guides/what-commission-to-offer-affiliates)
* [Bumps and upsells](/guides/order-bump-and-one-click-upsell-on-affiliate-network-checkout)
* [Two networks](/guides/list-the-same-product-on-two-affiliate-networks)
* [Which network fits](/compare/which-affiliate-network-fits-your-offer-a-picker-for-vendors)
* [Fee per sale calculator](/compare/affiliate-network-fee-calculator-what-a-vendor-keeps-per-sale)
* [Payout timeline](/compare/when-does-a-vendor-get-paid-payout-hold-and-reserve-timeline-by-affiliate-networ)
* [Black Friday price](/guides/black-friday-price-on-an-affiliate-network-offer)
* [Networks ranked for vendors](/best)

[ ](/guides/black-friday-price-on-an-affiliate-network-offer) 

Guide

#### [Cut the checkout price for a week and keep the same HopLinks ](/guides/black-friday-price-on-an-affiliate-network-offer) 

Cut a live network offer for a week with a ClickBank coupon, a JVZoo dime sale, or a price edit, and tell affiliates before the emails go out.

23 Oct 2026 

[ ](/guides/merchant-of-record-vs-payment-processor) 

Guide

#### [Choose who handles tax, refunds and chargebacks ](/guides/merchant-of-record-vs-payment-processor) 

ClickBank and Digistore24 handle sales tax and card disputes. On JVZoo and WarriorPlus with your own Stripe or PayPal, you are the merchant the processor pays.

22 Oct 2026 

[ ](/guides/affiliate-network-approval-checklist-is-your-offer-ready-to-submit) 

Guide

#### [Affiliate network approval checklist: ready to submit? ](/guides/affiliate-network-approval-checklist-is-your-offer-ready-to-submit) 

Pick a network, tick the pages and policies you already have, and see what still blocks approval, affiliates or payouts.

20 Oct 2026 

[ ](/guides/list-the-same-product-on-two-affiliate-networks) 

Guide

#### [Give each buyer one checkout across two networks ](/guides/list-the-same-product-on-two-affiliate-networks) 

Split one product across two affiliate networks by buyer and geography, with separate order forms, refund paths and cookies.

19 Oct 2026 

[ ](/guides/affiliate-network-chargeback-rate) 

Guide

#### [Keep your chargeback rate under the network's limit ](/guides/affiliate-network-chargeback-rate) 

ClickBank's 1% line, the zones above it, and the statement names that start disputes on ClickBank and BuyGoods.

18 Oct 2026 

[ ](/guides/what-commission-to-offer-affiliates) 

Guide

#### [What commission to offer affiliates on a network offer ](/guides/what-commission-to-offer-affiliates) 

At 50%, ClickBank and JVZoo pay the vendor different amounts. Start from the band each network publishes, then run your price through the calculator.

18 Oct 2026 

[ ](/guides/order-bump-and-one-click-upsell-on-affiliate-network-checkout) 

Guide

#### [What each network pays on bumps and one-click upsells ](/guides/order-bump-and-one-click-upsell-on-affiliate-network-checkout) 

Affiliates earn on a bump or a later upsell only when that network credits the step. See which fee hits once per checkout and which hits every extra charge.

18 Oct 2026 

[ ](/guides/jv-page) 

Guide

#### [Build a JV page so affiliates stop asking you for swipes ](/guides/jv-page) 

Host one page with the commission, the swipes and the links, then paste that URL into the ClickBank listing or the JVZoo calendar.

17 Oct 2026 

[ ](/guides/affiliate-network-product-approval) 

Guide

#### [Get your offer approved on the first submission ](/guides/affiliate-network-product-approval) 

What ClickBank, JVZoo, Digistore24 and BuyGoods review on the pitch, the refund wording and the claims before affiliates can send traffic.

17 Oct 2026 

What this shelf covers

### The tasks that come after picking a network

A review tells you which network to pick. A guide picks up after that decision, with the tasks a seller actually has to finish before and after launch.

#### Who legally sells your product

Most networks act as the merchant of record. The [merchant of record definition](/best#definition) on the ranking names who charges the buyer, who files the tax, and which checkout leaves that tax with the vendor. The [guide to who handles tax, refunds and chargebacks](/guides/merchant-of-record-vs-payment-processor) sets ClickBank and Digistore24 beside JVZoo and WarriorPlus when you connect your own processor.

#### Getting the product approved

Each marketplace reviews your sales page, price points and claims before it lists you, and some accept new sellers only by referral. The [product approval guide](/guides/affiliate-network-product-approval) puts each network's review window, pages and refund rule in one place. The [approval checklist](/guides/affiliate-network-approval-checklist-is-your-offer-ready-to-submit) then shows which of those gaps are still open for the network you are about to submit to.

#### Affiliates and the JV page

The rate you type in pays a different vendor share on each network. The [commission guide](/guides/what-commission-to-offer-affiliates) runs a 50% rate through ClickBank, JVZoo and CopeCart. The [JV page guide](/guides/jv-page) is the page affiliates open next. Once that page exists, the [JVZoo launch checklist](/best#jvzoo-launch-checklist) on the ranking orders the launch date, the listing, the contest and when the vendor is paid. Selling your own product on ClickBank, from the account through the listing, is the [ClickBank vendor sequence](/best#clickbank-vendor-steps) on that same page. [How to get affiliates to promote your product](/best#choose) is the recruiting work once the network is chosen. When that product is also listed on a second network, the [two-network guide](/guides/list-the-same-product-on-two-affiliate-networks) says which pieces you copy and which account, order form and refund path stay separate. A one-week checkout price is the [Black Friday price guide](/guides/black-friday-price-on-an-affiliate-network-offer): a ClickBank coupon, a JVZoo dime sale, and the note affiliates need before the emails go out.

#### Refunds and chargeback limits

The rates that put an account under review, how a refund flows back through the affiliate's commission, and what [order bumps and one-click upsells](/guides/order-bump-and-one-click-upsell-on-affiliate-network-checkout) do to the affiliate's credit and to the fee on each charge. The [chargeback rate guide](/guides/affiliate-network-chargeback-rate) lists each network's published ceiling and the statement name to put in front of the buyer.

### Still choosing a network?

Guides assume you already sell somewhere. If you haven't settled that yet, start with the ranking, then compare the two networks you are torn between in a head-to-head. Every fee and payout rule on this site comes from the networks' own seller pages, as our [research method](/methodology) explains.

[See the networks ranked for vendors](/best)

* [Network reviews](/reviews)
* [Head-to-heads and calculators](/compare)
* [Alternatives to each network](/alternatives)

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For product owners selling through affiliate networks like ClickBank, BuyGoods, Digistore24 and JVZoo: approval, funnels, affiliates, payouts and chargebacks.

[Contact the editors](/contact)

### Rankings

* [Best affiliate networks for vendors](/best)
* [Vendor guides](/guides)

### Networks

* [Reviews](/reviews)
* [Head-to-heads](/compare)

### Alternatives

* [All alternatives](/alternatives)

### How we work

* [How we research](/methodology)
* [Editorial policy](/editorial-policy)
* [How we make money](/how-we-make-money)
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