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A picker for vendors

Which affiliate network fits your offer?

Five answers about the offer, then up to three networks whose seller pages match those answers.

By Vendor Runbook Editorial Desk. Updated 2026-10-20. Rules taken from each network's own seller pages.

You have an offer that converts. You still need affiliates, a checkout, tax handling and a payout. ClickBank, Digistore24, BuyGoods, JVZoo and CopeCart are set up for different products and different ways of getting to the first sale.

The form applies those seller rules and returns up to three names. You still recruit the affiliates, and you still send them a funnel the network will approve. A marketplace profile is where they can find the offer.

For a course or a software product, the middle price band, buyers in the US and the EU, no live closers, and a launch inside 90 days:

JVZoo

Launch contests, leaderboards, and an approval window of a day or two.

ClickBank

Affiliate reach comes next, from the comparison ClickBank publishes against Digistore24.

Digistore24

Merchant of record, with tax handling for buyers in more than one country.

After the names, see what you keep on one sale.

How the shortlist is chosen

Every rule below comes from that network's seller page or homepage. Rumors about commission rates do not change who is on the list.

ClickBank, for reach and for physical products

The ClickBank seller page asks for a digital or physical product, a course, or a direct-response offer that already converts. It says sellers connect with nearly 100,000 affiliates, and that every listing goes through an FTC, FDA and ClickBank compliance review before affiliates can promote it. ClickBank's comparison page with Digistore24 reports about 22,500 active affiliates for ClickBank and about 3,000 for Digistore24, and it calls ClickBank's compliance requirements stricter. That review slows a funnel with aggressive claims. The same review is why a supplement can be listed.

Digistore24, when tax crosses a border

The Digistore24 vendor page says Digistore24 is the merchant of record and that it handles payment processing, taxes, refunds, chargebacks and affiliate payouts. The same page says you can sell worldwide without filing each country's taxes yourself, and it cites 125,000+ vetted affiliates. Treat that count as Digistore24's description of the marketplace. Recruiting is still the vendor's work. The page does not say whether the affiliate percentage applies to the full price or after the fee, so this shortlist never sorts Digistore24 by margin.

BuyGoods, for a health offer with a way in

BuyGoods calls itself a performance marketplace for health and wellness vendors and affiliates. Entry is by recommendation, referral, or proven track record. A supplement that already runs on paid traffic can fit here if you meet that entry rule. BuyGoods is off the list for a launch, and for any product outside health and wellness. Its place on the list comes from the health focus and the entry rule. The fee and the payout date are on the other two tools.

JVZoo, for a launch and for a phone room

The JVZoo homepage says most products are approved within 24 to 48 hours, and that real-time leaderboards, contests and milestone rewards keep affiliates engaged during a launch. It also advertises a phone room built for closers, tracking closer and affiliate commissions on high-ticket phone sales. The platform fee on that page is 5% of the sale, with a higher fee when JVZoo processes the payment. Those contest tools are built for launching a course, which is why JVZoo comes first in that case. A supplement ranks JVZoo lower. The homepage talks about launches and phone sales.

CopeCart, for a high price and a live close

The CopeCart homepage describes the platform as infrastructure for high-ticket, high-margin digital businesses. The phone deal closer lets a rep change the offer and the payment plan during the call and pay commissions after the close. The same page highlights buy-now-pay-later, with up to 97% approval on those plans. The lowest price band, or a physical product, takes CopeCart off the list.

Which answers move a network up

Launching a course or a software product puts JVZoo first and ClickBank second. Digistore24 is third when buyers are in the EU or the UK. On a US-only launch, live closers put CopeCart in that third place. When buyers include Europe, Digistore24 stays third and CopeCart is named in the note under the list.

An evergreen offer puts ClickBank first for US buyers and Digistore24 first when buyers are in the EU, the UK, or both. That is the merchant-of-record case for a vendor who wants country taxes handled. Live closers on a digital offer in the top price band put CopeCart directly behind the first name, for installment plans and the closer.

A supplement is a ClickBank case, and on evergreen traffic it is a BuyGoods case as well. JVZoo is unlikely to be the top choice for that product, even with a closer on the phone. Any other physical product gets the same ClickBank placement, without BuyGoods. Coaching or a service, with a closer and a price in the top band, is the CopeCart case.

When two networks tie, affiliate reach gives the place to ClickBank, EU tax handling gives it to Digistore24, a phone close gives it to CopeCart or JVZoo, and a health offer with a way in gives it to BuyGoods.

What stays off this shortlist

The names come from the fit rules above. ClickBank publishes a per-sale fee on its seller page, and JVZoo publishes its platform fee on the homepage quoted above. What you keep, including the Digistore24 range, is on the per-sale tool.

BuyGoods may appear for a health offer with no fee shown beside it. There is no public fee schedule to calculate a cost from. CopeCart's EU list rate is 4.9% plus €1. The Americas business does not publish a matching list rate on the English homepage, so a US seller needs a quote before treating the EU figure as the cost.

Pay dates are a different question. The payout timeline works them out from the date of the sale. The rules cover buyers in the US and the EU, which is the audience these seller pages describe. A global buyer base sits outside that coverage.

A $297 course launching to US and EU buyers

Five blank rectangular cards in a row, the middle card pulled forward, with a small tag shape beside it

Set the form to a course, the middle price band, buyers in the US and the EU, no live closers, and a launch. A $297 price is in that middle band, and a launch 60 days from now is inside the 90-day window. The names come back JVZoo, then ClickBank, then Digistore24.

JVZoo is first because the product is a course sold through a launch, which matches the approval window and the contest tools above. ClickBank is second for the affiliate pool on its comparison page. Digistore24 is third because the buyers include Europe, where Digistore24 says it takes care of the taxes.

For a course creator choosing between ClickBank and JVZoo, this order is what a launch looks like. ClickBank vs Digistore24 is the comparison to read when the buyers are in Europe.

A supplement on US paid traffic

Set the product to a physical supplement, the buyers to the US only, and the sales model to evergreen paid traffic. ClickBank takes first place from the physical-product line on its seller checklist. BuyGoods is the health marketplace next to it, for a vendor who can get in through the entry rule above. JVZoo, first on the course launch, is absent here.

For supplement vendors, the shortlist comes down to that pair. The BuyGoods review and the ClickBank review carry the rest of the seller terms.

My take

I would start a course launch with JVZoo. I would start a supplement that is already converting with ClickBank, and I would add BuyGoods only with a referral or with sales already on the board. Before applying, I would run those names through the per-sale tool.

Frequently asked questions

Can I sell the same offer on more than one network?
Many vendors put US buyers on one network and EU buyers on another. Running two checkouts for one offer is a separate job from this shortlist.
Does a listing mean affiliates will promote me?
Getting listed puts the offer where affiliates can see it. Traffic starts when someone chooses to promote it.
Which network is cheapest for a vendor?
This shortlist never sorts by the cut. What you keep on one sale is the job of the per-sale tool linked above.
Which network pays fastest on a launch?
Pay speed is a calendar, not a fit question. The payout timeline linked from this page reads it from a sale date.
Is BuyGoods open to a new vendor?
The homepage asks for a recommendation, a referral, or sales you can already show.

Sources

Related

Written by

Vendor Runbook Editorial Desk

Editorial desk

The editorial desk at Vendor Runbook. It sets the testing standard the reviews are held to, signs the pages no single writer owns, and publishes the notes and dates behind every ranking. Corrections go to the contact page and are logged on the page they change.

Last checked 2026-10-20

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