Vendor fees
Hotmart fees: what a vendor pays
Nothing is due until a sale is approved. Then Hotmart takes a percentage plus a fixed amount, and withdrawals in Brazilian reais have their own fee.
Summarize with:
The fee, in Hotmart's terms
No monthly or setup fee. Fees come off an approved sale only. A USD sale above $15 is 9.9% + $1.00. A USD sale of $15 or less is 9.9% + $0.10. A BRL sale above R$10 is 9.9% + R$2.49. A BRL withdrawal needs at least R$2.00 and costs R$1.99. Cross-currency purchases follow the conversion rules in the fee article.
How it compares
| Network | What it charges vendors |
|---|---|
| Hotmart | No monthly or setup fee. Fees come off an approved sale only. A USD sale above $15 is 9.9% + $1.00. A USD sale of $15 or less is 9.9% + $0.10. A BRL sale above R$10 is 9.9% + R$2.49. A BRL withdrawal needs at least R$2.00 and costs R$1.99. Cross-currency purchases follow the conversion rules in the fee article. |
| ClickBank | $49.95 once, when the first product is approved, then 7.5% + $1.00 per sale. No monthly fee. |
| Digistore24 | Nothing due until a sale. The per-sale rate starts at 2.9% + $1 and is set for each product, with a higher US margin. Payout charges are listed with the drawbacks. |
| BuyGoods | No public vendor fee. The terms are set when the account is approved. |
| JVZoo | Nothing due until a sale. 5% per sale if you connect your own Stripe or PayPal, or 8.5% if JVZoo processes the payment. |
| CopeCart | EU orders are 4.9% of the gross plus one euro, with no monthly fee. Card orders rise by 2 percentage points once the surcharge starts. The Americas billing example is 10% of the net plus one dollar. |
| WarriorPlus | No fee until a sale. 4.9% plus $0.10, or 2% on the high-volume tier. |
| CartPanda | The Light plan is $0.99 a month, plus 9.9% and $1 per sale. Advanced is $299 a month at 8.5%. Basics is free. |
| MaxWeb | No vendor fee is published, and the terms list no account service fee. |
| SamCart | Core is $79 a month. Pro is $199 a month and adds the Affiliate Center. |
| ThriveCart | Standard is $47 a month, or $495 paid once. Pro+ is $87 a month and adds affiliates. The platform fee on a sale is 0%. |
| PayKickstart | From $79 a month up to $3,000 in revenue, or 6% of revenue on Launch. Connect starts at 2.3% plus $0.20. |
| ClickFunnels | Launch $97 a month. Affiliate tools on Optimize at $297 a month, or Dominate at $5,997 a year. |
| Stan Store | Creator is $29 a month or $300 a year. Affiliate Share is on Creator Pro at $99 a month or $948 a year. The homepage advertises 0% transaction fees. |
What works
- You can open an account and publish a product before anyone buys.
- Course hosting, checkout and affiliate management are in one account.
- Creators outside Brazil can turn on a faster release for most of each sale.
- Hotmart's legal page names the company for a sale inside Brazil, a dollar sale between US residents, and every other order.
What to watch
- Brazilian credit-card sales follow the standard holding period before you can withdraw the funds.
- Faster schedules withhold part of each sale for refunds and chargebacks.
- A suspension can leave a balance on screen that does not get paid.
- Seller reviews on Capterra and Trustpilot describe earnings that never reached the bank.
Hotmart fee questions
Is the affiliate commission paid before or after the network fee?
Networks differ. Some take their fee off the top and split what is left between you and the affiliate, others pay the commission on the full price and take the fee out of your share. Ask the network which applies before you set your commission rate.
What is the catch with Hotmart's pricing?
The standard wait is long for Brazilian card sales, and a faster schedule withholds part of each sale. A freeze on the account stops the transfer. If your buyers are in the US or the EU and you only need checkout plus affiliates, compare Digistore24 and ClickBank before you migrate.
What we read
From Hotmart
- https://hotmart.com/en
- https://help.hotmart.com/en/article/208298448/what-are-the-fees-charged-by-hotmart
- https://help.hotmart.com/en/article/36866116752525/how-does-the-2-day-payment-schedule-work-globally-except-brazil-
- https://help.hotmart.com/en/article/115003588572/how-do-i-set-up-my-checkout-parameters-
Other sources
We read 5 discussions and reviews. Quotes are excerpts; open a link to read the original in context.
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